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| Baby boomers are ready for exercise and fitness...are you? |
| Published Friday, April 11, 2008 |
| Baby boomers are ready for exercise and fitness...are you?
If you want to be the provider that focuses upon setting up active care programs and delivering this service to an expanding demographic, you have a tremendous amount of potential growth and expansion in front of you with today's Baby boomers.
Baby boomers have made it clear. They want More>> |
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| Will You Survive Healthcare Reform: Crisis or Opportunity? |
| Published Monday, February 11, 2008 |
| “The perfect storm” refers to a
meteorological event. The most famous of
which was the horrible storm that sank the swordfishing boat called the Andrea
Gail. The story of the Andrea Gail and her crew became the basis for a
bestselling novel and later a blockbuster movie. The phrase “the perfect storm,” refers to a simultaneous occurrence
of events, which More>> |
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| Your # 1 Practice Resource |
| Published Sunday, February 10, 2008 |
| What is your #1 practice
resource? It’s not the doctor, it’s not your advertising, it’s not your yellow
page ad, it’s not the location of your office and it’s not your outside lectures.
Have you figured it out? It’s your
patients! Your patients are your #1
resource. So how does your office “speak” to your patients?
The best way to build More>> |
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| Use the full potential of your chamber membership |
| Published Friday, January 11, 2008 |
| Are you scratching your head, wondering how to attract
patients to your clinic?
Don’t overlook the obvious: Join an organization every
community has — your local chamber of commerce.
Joining the chamber offers a number of opportunities to get
your practice known in your community. Consider:
• Web presence. A member directory,
available to the More>> |
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| Create a Disney experience in your practice |
| Published Friday, January 11, 2008 |
| Think about the last time you visited a five-star hotel or
restaurant: From the moment you entered the establishment and were greeted by
name, the staff made you feel special. They let you know how much they
appreciated you and your business.
The most successful businesses today run on the principle
of great customer service. A perfect example would More>> |
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| How to ‘see’ your patients better |
| Published Wednesday, October 24, 2007 |
| How to ‘see’ your patients better
By Dianne M. Baynes, DC
You have probably heard that marketing is all about
understanding your audience.
The more you know about the individuals in the audience —
where they live, what is important to them, how they think — the more likely you
are to influence them.
It’s been said, “If you can see John Smith More>> |
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| Transform your practice into family care |
| Published Wednesday, October 24, 2007 |
| Transform your practice into family care
By John F. Markham, DC
Building a family practice takes more than putting a
family-care pamphlet in the brochure rack or mentioning that others in the
family should get checked for subluxations.
So, just how do you begin transforming your practice to
include more families? And why would you want to?
The More>> |
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| Are you ‘ripe’ for rehab? |
| Published Wednesday, October 24, 2007 |
| Are you ‘ripe’ for rehab?
By Brad Feldner, DC
Is the time ripe to add rehabilitation to your practice? Do
you foresee active-care services and procedures as part of your practice in 2008
and beyond?
Adding rehab is a great opportunity for you to offer
additional services that increase the value perception to your patients, as you
focus on More>> |
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